Founding Growth & Brand Lead

Electric Air is building a modern home climate company.We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience.Electric Air combines:real-world HVAC operationsproduct developmentsoftware and technologydesign and brandingcustomer experienceWe’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area.This is a highly hands-on role for someone who combines:strong growth instinctsexcellent creative judgmentoperational intensityfast executiondeep curiosity about customersYou should be equally comfortable:launching a Meta campaigngiving feedback on a landing pagecoordinating a video shootimproving attributionorganizing a homeowner eventreviewing install photos for quality and consistencyThis is not a traditional corporate marketing role. We are looking for a builder.What You’ll OwnGrowth & AcquisitionManage and improve paid acquisition across Google, Meta, LSA, and other channelsImprove landing pages, conversion funnels, and attributionDevelop experiments to improve lead quality and customer acquisition costWork closely with leadership to identify growth opportunities and bottlenecksCreative & BrandSource and manage photographers, videographers, designers, freelancers, and agenciesMaintain a high bar for visual quality and brand consistencyHelp shape the voice, positioning, and identity of Electric AirDevelop creative concepts for ads, videos, campaigns, social content, and physical-world brandingWebsite & Funnel OptimizationOwn and improve the website experienceCreate and iterate on landing pagesImprove top-of-funnel conversion and attribution systemsWork with engineers and contractors to ship quicklyLocal Brand PresenceHelp Electric Air become a recognized and trusted local brandSupport partnerships, events, workshops, and community presenceDevelop systems for reviews, referrals, and neighborhood densityContent & StorytellingTurn real installs and customer experiences into compelling marketingHelp communicate technical concepts simply and elegantlyBuild systems for collecting photos, videos, testimonials, and install storiesWhat We’re Looking ForYou may not fit perfectly into a traditional marketing category. That’s okay.We care more about:tastejudgmentspeedownershipcuriosityadaptabilitythan polished corporate experience.Ideal candidates often come from backgrounds like:startupsconsumer brandsgrowth rolescreative agenciesDTClocal service businesseshospitalityindependent creator/operator workYou Might Be a Fit If You:Have strong opinions about what makes a brand feel premium, trustworthy, and modernCan distinguish between tasteful marketing and generic contractor marketingAre highly resourceful and comfortable working with constraintsMove quickly and enjoy shipping workCan balance analytics with intuitionAre excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical productsAre comfortable operating in ambiguity and building systems from scratchNice to HaveExperience with Google Ads, Meta Ads, or local acquisitionExperience with conversion optimization and landing pagesExperience directing creative productionExperience with local SEO or home servicesExperience working closely with founders or small teamsStrong writing instincts