Founding Product Marketer

Experience: 3+ yearsAbout the roleWe're looking for a Founding Product Marketer to own how AthenaHQ shows up in the market. You'll improve the messaging foundation, lead launches, and create the assets that help customers get value fast and help Sales and CS close and retain. This is a hands-on role: you'll work directly with the founders and executive team and have real influence over how we grow.This role is in-person and based in San Francisco.What You Will DoOwn Product Marketing End-to-EndDevelop and evolve positioning, messaging, and narrativeMaintain a crisp understanding of who we serve, why we win, and where we fit in the marketLead Launches and AnnouncementsPlan launch strategy and timelinesWrite and ship launch materials: release notes, blog posts, emails, in-app messaging, social copyPartner with Product and Engineering to translate features into customer valueDrive Adoption with Customer SuccessDefine adoption goals and success metrics for new featuresCreate enablement and customer-facing materials that support rolloutCapture and distribute learnings from the fieldCollect Use Cases and Voice of the CustomerRun customer interviews and synthesize insightsBuild a use-case library, case studies, and reference storiesTurn insights into product feedback and roadmap inputsSupport Sales with Practical EnablementCreate how-to content, demo narratives, one-pagers, pitch decks, and competitive guidanceBuild objection-handling and FAQ resources grounded in real customer conversationsPartner on sales motions, messaging tests, and pipeline influenceUse AI to Move Faster and Create Better WorkLeverage AI tools for research synthesis, drafting, iteration, personalization, and asset productionImprove team workflows with repeatable prompts and lightweight automationWhat We Are Looking For5+ years in product marketing, B2B SaaS strongly preferredExperience owning messaging and launches for products with both technical and non-technical usersStrong writing and storytelling across formats: web, email, decks, in-appAbility to translate customer needs into crisp product value and vice versaComfortable working closely with Product, CS, and Sales and directly with the founders on positioningStrong project management; able to ship independentlyData-informed: you define success metrics and learn from outcomesNice to HaveFirst or early PMM hire experienceBuilding customer evidence: case studies, references, ROI storiesFamiliarity with sales-led motions, in-app messaging, and lifecycle marketing across multiple personasCompetitive positioning and category creation experienceWhat Success Looks Like in Your First 90 DaysA clear messaging framework the whole company usesA repeatable launch process with templates and timelinesCore sales enablement assets: how-to's, objections, FAQ, landing pages and pitch narrativeA customer insights cadence with a lightweight use-case and quote repositoryA strong cross-functional rhythm with Product ad Customer SuccessCompensationBase salary starting at $130k plus benefits, generous equity plan and PTO policy.How to applySend your resume and a few examples of your work: a launch page, email, deck, blog post, enablement doc, or anything that shows how you think and write. Include a brief note on how you use AI day-to-day.About AthenaHQAthena helps brands take control and grow on GenAI Search. Founded by a former Google Search product manager, Athena helps 300+ global customers such as SoFi, Coinbase, and Paperless Post drive traffic and activate GenAI as the fastest-growing growth channel.We pride ourselves in a curiosity-first and AI-native culture. We have a team of former founders, indie hackers, MIT PhD, and D1 athletes.